Case Study

How Google Maps Coverage Improved Across Four Service Markets

The core pattern from the PDF was consistent: stronger local visibility translated into steadier customer actions. The screenshots below use the same before/after geo-grid evidence and action snapshots from the source file.

What These Maps Show

A geo-grid scan tests how often a business appears in Google Maps across different points in a city. The goal is simple: when a customer searches from different neighborhoods, does the business show up or disappear?

Carpet Cleaning (San Antonio): SoLV 4% to 84%, AGR 10.35 to 2.30, ATGR 10.41 to 2.30.
House Painter (Massachusetts): SoLV 8% to 64%, AGR 9.74 to 3.51, ATGR 10.54 to 3.51.
Towing (Hawaii): SoLV 24% to 92%, AGR 5.47 to 2.46, ATGR 5.47 to 2.46.
Painter (Edmonton): SoLV 17% to 58%, AGR 7.83 to 4.62, ATGR 9.38 to 4.81.

Early Signals: Actions Move Before Rankings Stabilize

The PDF also shows that calls, directions, and website clicks rose before full coverage set in across each grid. That early action movement is often the first practical sign that local visibility is improving.

Direction requests: +39% (28 to 39)
Call clicks: +40% (15 to 21)
Website clicks: +38% (13 to 18)

Direction requests: +39% (28 to 39), call clicks: +40% (15 to 21), and website clicks: +38% (13 to 18).

More impressions plus more actions. That is usually what happens before the calendar feels steadier.

Before/After Map Results

1) Carpet Cleaning (San Antonio)

Search term: "carpet cleaning san antonio"

SoLV: 4% to 84%
AGR: 10.35 to 2.30
ATGR: 10.41 to 2.30

Before: a few good spots, but most of the city is not seeing the business near the top.

After: the grid turns green. Visibility becomes steady instead of occasional.

2) House Painter (Massachusetts)

Search term: "house painter"

SoLV: 8% to 64%
AGR: 9.74 to 3.51
ATGR: 10.54 to 3.51

Before: you can feel the gaps, areas where the business is not really in the top choices.

After: coverage expands and the business becomes a consistent option across the area.

3) Towing (Hawaii)

Search term: "tow truck service kapolei"

SoLV: 24% to 92%
AGR: 5.47 to 2.46
ATGR: 5.47 to 2.46

Before: present, but not "everywhere customers are actually stranded."

After: near-total coverage. In towing, that kind of presence is the business.

4) Painter (Edmonton)

Search term: "edmonton painter"

SoLV: 17% to 58%
AGR: 7.83 to 4.62
ATGR: 9.38 to 4.81

Before: it is mixed, some good areas, some "you are not seen" areas.

After: the weak zones shrink and visibility becomes more consistent across the city.

Quick FAQ

What this does not mean, so expectations stay grounded.

Does this mean you will be #1 everywhere immediately?

No. Some areas move faster than others, and competitive markets take longer.

Does this mean you can ignore your phone and still win?

No. Visibility gets the call; your follow-up closes it.

Does this mean you will never run ads again?

Not necessarily. Ads can still help, but SEO gives you a baseline that does not disappear when budgets change.

Is this for someone who wants the cheapest option?

Probably not. Cheap SEO usually means random activity and vague reporting. If you care about stability, you want measurable work.

Get A Local Visibility Diagnostic

See where you rank across your service area, where coverage drops, and what will move results fastest.

Google Business Profile Optimization: 4 Before/After Maps Results