Client:
Mid-sized personal injury law firm specializing in motor vehicle accidents (MVA).
Objective:
Improve the retention rate of qualified MVA leads.
Challenge:
The firm faced challenges in converting qualified leads into retained clients due to mismatched expectations and inconsistent lead quality.
Solution:
- Advanced pre-qualification processes to filter high-intent leads.
- Owned-and-operated funnels designed to educate potential clients on the legal process before initial contact.
- A follow-up system ensuring timely communication by the firm’s intake team.
Results:
- Achieved a 50% retention rate, meaning half of the qualified leads resulted in signed retainers.
- Intake teams reported higher satisfaction, with less time wasted on unqualified leads.
- The campaign contributed to significant revenue growth and built trust with referred clients.