Growth month-over-month from GBP actions.
Medical Local SEO Case Study
Vascular Surgeon New York: 3-Month Maps Visibility Lift
In a highly competitive NYC market, this campaign improved local map-pack visibility and translated that momentum into measurable patient actions through Google Business Profile and intent-page alignment.
Patient-intent signal moved with visibility.
Compounding visibility in a specialty query set.
Case Study
Vascular Surgeon New York: A 3-Month Local SEO Case Study
The goal was straightforward: improve location-based visibility for high-intent searches and ensure GBP activity translated into more calls, directions, and website visits from potential patients.
Where The Practice Started
The practice already had core digital assets in place, but visibility across Manhattan and nearby priority areas was thin for "vascular surgeon New York" and related "near me" terms.
- A functioning website
- A Google Business Profile
- Existing reviews and real day-to-day service delivery
Average grid rank before campaign improvements.
Top-grid average signaled weak citywide coverage.
No measurable share of local visibility at baseline.
Audit Focus
1) Google Business Profile Optimization
We tightened category relevance, service structure, and weekly activity signals so Google had fewer reasons to hesitate in showing the listing.
2) Website Intent Alignment
We strengthened intent pages around treatment and procedure searches, location context, and reassurance placement where patients make decisions quickly.
What Changed Over 90 Days
Phase 1 (Weeks 1-3): Relevance Cleanup
- Refined GBP structure around core patient search terms.
- Cleaned consistency signals across key entities.
- Put measurement in place for directional tracking.
Phase 2 (Weeks 3-8): Intent Page Buildout
- Expanded pages tied to conversion-oriented search intent.
- Improved internal authority flow for maps-relevant URLs.
- Added patient clarity around process and next steps.
Phase 3 (Weeks 6-12): Trust + Conversion
- Improved proof placement and conversion path.
- Strengthened confidence cues without sales-heavy copy.
- Aligned listing + site narrative for consistency.
Early Momentum: GBP Actions Moved First
Before dramatic ranking swings, practical actions shifted in the right direction (Nov 29-Dec 29 vs Dec 30-Jan 30):
- Business direction requests: +39% (28 to 39)
- Call clicks: +40% (15 to 21)
- Website clicks: +38% (13 to 18)
- Desktop maps impressions: +33% (6 to 8)
- Desktop search impressions: +16% (245 to 284)
- Mobile maps impressions: +27% (51 to 65)
- Mobile search impressions: +26% (441 to 557)
Maps Visibility Shift By February
By February, the grid pattern changed materially: fewer "20+" cells and more competitive positions in zones that matter for patient acquisition.
Improved from 12.58 baseline.
Improved from 18.86 baseline.
Up from 0%, signaling broader coverage.
Why It Worked
- GBP relevance and credibility signals were tightened consistently.
- Website intent pages supported how patients actually search and choose.
- Trust signals were positioned where decisions happen, not buried in navigation.
In a high-competition NYC medical category, this was disciplined execution on the right signals, not a one-off SEO trick.
What This Means For Other Practices
If inbound from local search is inconsistent, start with these checks:
- Does your GBP align tightly with the search terms you need to win?
- Do you have intent pages beyond a generic services page?
- Are trust and credibility signals immediately visible to patients?
- Are GBP calls, directions, and website clicks being tracked month-over-month?
Request A Local Visibility Audit
We can run the same diagnostic framework for your practice and show you:
- Where you are strong in Maps
- Where you are invisible in your target geography
- What is suppressing broader coverage
- Which confidence fixes will move the needle fastest
Need stronger local visibility in a competitive metro?
Adventum can map your weakest zones, fix confidence gaps, and build a measurable improvement plan.