It’s always exciting whenever you’re able to generate leads. However, once you realize that they aren’t converting, the excitement dies and you start to feel frustrated, stressed out, and disappointed.
If you want to break the cycle and start converting, you need to find out why your leads aren’t turning into sales. Below is a list of the most common reasons why.
Failure to identify your target market
Your leads are probably not converting because you got the wrong set of people.
Before figuring out the best marketing strategy, you need to find your target audience first. You need to know the people who are most likely to buy your products or get your services.
By identifying your target audience, you’ll find it easier to get people’s attention. That’s because you’re highlighting what they need and want. You’re showing them that you know what makes them scared and anxious.
To find your target audience, you need to do your research first. Try to interview clients and conduct market research.
You can also look at industry trends, particularly those that involve similar products. You can do your research to find out where they’re focusing their efforts. From there, try to tweak their strategies a bit to showcase the unique value of your products.
Another trick is to use Google Analytics. With this tool, you can learn more about the users who are visiting your site. You can use the data to find out what type of content they’re finding attractive. From there, you can start working on your strategy
You don’t want to appear like a creepy stalker. It’ll just make your leads feel annoyed or even scared.
To convert leads, you need to work on building a relationship with them. You need to nurture them to be able to create a long-term business relationship with them.
Here’s the thing:
If you blast your leads’ inbox with tons of messages urging them to visit your sales page, you’re just sending them away. They will get scared and they won’t ever open a message from you again.
On the other hand, using a gentle approach isn’t always a good idea either. Even if you start crafting messages in the most sophisticated way, they’ll still see it as a sales tactic.
To get your audience to trust you, start working on backend tactics. Good examples include tracking user behaviors on your site and behavioral emails. These methods will help you collect the right data to find out if a certain lead can be considered a prospect already.
Not presenting facts to change their thinking
Think about this:
Once a lead gives you their email address, it’s a sign that they’re interested in what you have to offer. They are curious and they want to know more.
This is a golden opportunity so don’t lose it.
You can hold onto that chance by giving them some response indicators. These indicators can be an action or a piece of data that guarantees customers will respond.
Now, imagine this:
If you’re selling a writing course and you found out that 70% of your leads who requested access to your training reached out to you to find more details, you can consider that a solid response indicator.
Not giving what they actually want
After a strict assessment and you realize that this is the culprit behind your failed leads, don’t think that your product or service isn’t valuable to them. You just probably made them sound too simple that they don’t make them interested anymore.
For you to convert your leads, you need to do more than just help them achieve what they want. You actually need them to achieve their goals in the way they want to get them.
Here’s an idea:
If your customers are downloading your video courses but demand refunds a couple of days later, it’s probably because your courses aren’t delivering what you promise. They are just causing customer dissatisfaction.
After getting a better understanding of the main problem, you’ll know what to do to lessen your leads’ frustration.