What Is Ping Post?
Ping post is a real-time lead auction model that matches consumers with the best buyer based on price, geography, and qualification criteria — all in milliseconds.
How Ping Post Works
In a ping post system, the lead generation process happens in two stages:
Stage 1: The Ping
When a consumer submits a form, a partial data set (the "ping") is sent to all eligible buyers simultaneously. This includes non-PII data like zip code, age range, and coverage type — enough for buyers to decide if they want the lead.
Stage 2: The Post
Buyers respond with a bid price. The highest bidder, or the buyer meeting specific routing rules, wins, and the full consumer data (the "post") is delivered exclusively to that buyer.
Benefits of Ping Post
Fair Market Pricing
Buyers pay competitive market rates. Sellers maximize revenue through real-time bidding.
Exclusive Delivery
The winning buyer gets the lead exclusively — no sharing, no reselling.
Speed to Lead
The entire auction happens in milliseconds, so leads are delivered instantly.
Privacy Protection
PII is only shared with the winning buyer, reducing data exposure.
Who Uses Ping Post?
- Insurance carriers & agencies buying auto, home, and life leads
- Legal intake companies acquiring personal injury and MVA leads
- Home services companies purchasing roofing, HVAC, and solar leads
- Lead aggregators operating multi-vertical marketplaces
- Performance networks managing publisher-to-buyer lead flows
Ping Post FAQ
Ready to Use Ping Post?
See our ping post platform in action and start buying or selling leads through real-time auctions.